Who: Kate Spade New York, American handbag and fashion brand, founded on an intentional misname actually. Kate Brosnahan and Andy Spade were business partners but not yet married when they founded the company. Their story is a great one to check out on How I Built This but anyways…. back to email.
What’s Working: The iMessage design and emoji use are relevant & show they know their customers.
What’s Not: The bottom CTA banner, while necessary, feels a bit disjointed from the main design.
Phyllis Fang 