Who: Bonobos, an e-commerce (mostly) menswear start-up founded in NYC and recently acquired by Walmart.
What’s Working: Customer preference data in a natural, frictionless method, built directly in email.
What’s Not: Would’ve been great to see a size guide or some kind of reference guide alongside the size picker, especially given their “Perfect Fit Starts Here” tagline.
Phyllis Fang 