JetBlue Doesn’t Want to Break Up


Who: JetBlue Airlines has a cheeky, but focused, email for customers who begin to fall off of their email engagement. This reengages users by highlighting key value adds for being on the app, while giving people an easy “out” if they do want to unsubscribe.
What’s Working: Clear options for editing preferences based on communication frequency. Playful and endearing tone and humor.
What’s Not: “So, what’s it going to be?” in the body paragraph can read like a text CTA, more so than the actual CTAs in the preference options.