The Local Slips Up

The Local-mistake.png

Who: The Local, a content rich site focused on delivering European news to North American audiences, slips up and send a French campaign to an Italian subscriber
What’s Working: Straightforward copy that recognized the issue, acknowledged it head on, presented a solution (settings update) and then pivoted seamlessly to intro the breadth and variety of all their content.
What’s Not: Plain text design that is hyped up on hyperlinks.