Who: LOFT, a women’s contemporary brand and mall staple.
What’s Working: This is the ultimate tease. I am not even a LOFT shopper but I am definitely clicking this email.
What’s Not: Borders on the line of click bait… and definitely takes a risk in cannibalizing sales from Subject Line skimmers, aka people who don’t even make it to the email open.
Phyllis Fang 