Who: Vrbo, peer to peer vacation rentals, i.e. an Airbnb alternative.
What’s Working: Clever way to take back control after an email deployment mistake. Pares down the original email content to get straight to the point – we messed up > we need a vacation > we host vacation houses > come browse.
What’s Not: Nothing, but a more relevant “oops, vacation bloopers” hero image would’ve been a great nice-to-have.
Phyllis Fang 