Checkout cues from Dagne Dover

Who: Dagne Dover, beautifully designed “problem-solving bags for problem-solving humans” – aka endless organization for type A, on-the-go folks, with a clear, abandon cart email.
What’s Working: This automated email reminder came to me 24 hrs after I stopped window shopping, it has a direct call to action and, as an extra push, highlights their flexible return policy.
What’s Not: It’d be interesting to see a “similar products” or some other type of product feed integrated here. I suspect many heavy online window shoppers, would love to see more items. If they still aren’t ready to checkout, this is at least another way to reengage them onto your site.

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