Who: Bonobos, the menswear brand born in 2007 during the e-commerce boom and then democratized to the masses with their Walmart sale in 2017.
What’s Working: Their subject line “Too busy to read this email?” is a perfect click-bait (you are… but don’t you also want to know what’s inside now?), followed up a headline that captures your “always be hustlin'” mentality and featuring stretch-friendly, office-stylish pants line up for an engaging, consistent story for their customer
What’s Not: None for me! I’m not a fan of brands that pack half a dozen products into a retail email, so I love the singular focus here.
Phyllis Fang 