Choose Your Rewards with Chase

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Who: Chase Sapphire shows its Reserve credit card holders how to redeem their points with vendor gift cards.
What’s Working: Rewards “calculator” design with a rotating gift card image (this still captured in transition) and personalized points balance auto-populated.
What’s Not: The gift card value + gift card quantity toggles side by side complicate the calculator. As a window shopper, I’d also argue that the “See All Gift Cards” CTA could be more prominent.

Urban Stems Lingo Lessons

urban stems content marketing email examples

Who: Flower delivery service, Urban Stems, whips up some playful content with fun, albeit made up, floral lingo.
What’s Working: Establishing itself as an expert in all things floral, Urban Stems not only sells the product but (especially since flowers aren’t a frequent order for most people) provides instructive context to their same audience continually engaged.
What’s Not: The CTA, while keeping with the voice and tone throughout, tells the reader less than nothing. Why would someone bother clicking it?