E-commerce | CRM | Email Marketing
Who: Chase Sapphire shows its Reserve credit card holders how to redeem their points with vendor gift cards.
What’s Working: Rewards “calculator” design with a rotating gift card image (this still captured in transition) and personalized points balance auto-populated.
What’s Not: The gift card value + gift card quantity toggles side by side complicate the calculator. As a window shopper, I’d also argue that the “See All Gift Cards” CTA could be more prominent.
Who: Anyone remember The Limited? This womenswear brand used to be a mainstay at the mall. It’s recently closed all its brick & mortar stores, though it’s still fighting for it’s place in e-commerce.
What’s Working: Clever “subliminal” messaging nicely splices up the many many deals they are promoting.
What’s Not: The aesthetic is in line with the brand… but how am I supposed to be tempted to shop without any merchandise imagery?
Who: Bonobos, an e-commerce (mostly) menswear start-up founded in NYC and recently acquired by Walmart.
What’s Working: Customer preference data in a natural, frictionless method, built directly in email.
What’s Not: Would’ve been great to see a size guide or some kind of reference guide alongside the size picker, especially given their “Perfect Fit Starts Here” tagline.
Who: Kate Spade New York, American handbag and fashion brand, founded on an intentional misname actually. Kate Brosnahan and Andy Spade were business partners but not yet married when they founded the company. Their story is a great one to check out on How I Built This but anyways…. back to email.
What’s Working: The iMessage design and emoji use are relevant & show they know their customers.
What’s Not: The bottom CTA banner, while necessary, feels a bit disjointed from the main design.
Phyllis Fang 