Content Strategy for Ecco Adventure’s Relaunch

Ecco Adventure‘s founders wanted to relaunch their online presence as a boutique travel company, servicing explorers on unique adventures through Northern Italy.

I reworked their website design and layout including: blog, navigation, product pages and purchase funnel, optimize for time on site and conversions. In addition to the dot-com strategy, I also built a full marketing program consisting of Mailchimp email marketing templates, SEO optimization, social media presence and physical flyers.

Here are content examples from the website and email marketing: