Cross-functional conception, creative development, UX experience and marketing touchpoints for Lolly Wolly Doodle’s launch of Designed By Me.
Designed By Me took the brand’s DNA of made-to-order, social shopping and created an experience (including the app and this launch video) for children and their parents, allowing them to design, style and purchase custom dresses. Program success measured by DBM engagement and sales on the main e-commerce site.
Phyllis Fang 