Content & Digital at Victoria’s Secret

During my tenure at Victoria’s Secret, I played a central role in optimizing its integration of robust content, brand marketing and the online shopping experience.

Here are some of my favorite examples that I produced:

(1) Created an engaging and animated collection for the 2013 VS Fashion Show Commercialization.

(2) Led the e-commerce site over the 2013 Thanksgiving weekend to balance marketing offers and support merchandising initiatives. Drove VS’s most successful weekend of $92MM in sales (+$20MM to previous year).

(3) Spearheaded an evergreen What’s New editorial shopping experience across product categories, driving $100K in weekly item sales.