Tag: content

Urban Stems Lingo Lessons

content, Product Education

urban stems content marketing email examples

Who: Flower delivery service, Urban Stems, whips up some playful content with fun, albeit made up, floral lingo.
What’s Working: Establishing itself as an expert in all things floral, Urban Stems not only sells the product but (especially since flowers aren’t a frequent order for most people) provides instructive context to their same audience continually engaged.
What’s Not: The CTA, while keeping with the voice and tone throughout, tells the reader less than nothing. Why would someone bother clicking it?

The Local Slips Up

Apology, Customer Preference

The Local-mistake.png

Who: The Local, a content rich site focused on delivering European news to North American audiences, slips up and send a French campaign to an Italian subscriber
What’s Working: Straightforward copy that recognized the issue, acknowledged it head on, presented a solution (settings update) and then pivoted seamlessly to intro the breadth and variety of all their content.
What’s Not: Plain text design that is hyped up on hyperlinks.