Brooklinen’s Built-in Loyalty

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Who: Brooklinen (best bedsheets ever, by the way) sends users a dynamic feedback email directly tied to their VIP Loyalty program. Their e-commerce site is pretty clean–crisp photos, efficient descriptions–but contain a wealth of customer reviews. As a D2C (direct to consumer) brand, they clearly know where their strengths lie and are effectively playing into them.
What’s Working: A 1-click rating that users can fill out directly in the email–no need to click out to a separate browser window, no messy log-in’s.
What’s Not: Given how targeted this is, they should also be able to identify if the user is a VIP member or not & tailor that CTA accordingly. It would tidy up the text here and make for a more streamlined message.

Bonobos Wants To Know Your Size

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Who: Bonobos, an e-commerce (mostly) menswear start-up founded in NYC and recently acquired by Walmart.
What’s Working: Customer preference data in a natural, frictionless method, built directly in email.
What’s Not: Would’ve been great to see a size guide or some kind of reference guide alongside the size picker, especially given their “Perfect Fit Starts Here” tagline.

Texting with Kate Spade

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Who: Kate Spade New York, American handbag and fashion brand, founded on an intentional misname actually. Kate Brosnahan and Andy Spade were business partners but not yet married when they founded the company. Their story is a great one to check out on How I Built This but anyways…. back to email.
What’s Working: The iMessage design and emoji use are relevant & show they know their customers.
What’s Not: The bottom CTA banner, while necessary, feels a bit disjointed from the main design.

Welcome and Welcome

Hi there! Welcome to Inside My Inbox–short snippets of favorite email marketing examples landing in my inbox.

And what better way to start this series than with a Welcome Email:

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Who: Bando, a fun, colorful, LA-based womenswear and lifestyle brand headed by Jen Gotch, a powerhouse ladyboss in her own right.
What’s Working: Beautiful design with a clear and friendly voice & tone.
What’s Not: “Follow Us” headline competes with “10% Off” offer.