Who: Uniqlo, the infamous Japanese brand of simple, casual basics.
What’s Working: Their “Living 9 to 9” is a timely, pun-ny play on Squarespace’s “Working 5 to 9” Superbowl commercial from this past weekend (which itself was a play on Dolly Parton’s “Working 9 to 5” song). Not a bad idea, considering 96 million sets of eyeballs watch the Superbowl and its ads every year.
What’s Not: Way too much content and you get lost in the scroll. (this isn’t even the full email!) They definitely could have tightened the products featured in each “time slot’s”, or better yet, set up customer preferences (Everlane does a great job at this) and just share Men’s vs. Women’s items.
Phyllis Fang 