Tag: fintech

Venmo + Paypal team up to cash your checks

Product Education

Who: Venmo and Paypal: aka the millennial and Gen X social payments platforms, respectively
What’s Working: With the subject line “2 ways to cash your government stimulus checks for no fees”, the benefit is timely (everyone is anxious for their stimulus $$) and super clear. Colorful creative with snappy directions and bolded UI instructions make it easy to skim.
What’s Not: It’s a great how-to email, but would have loved to see clear user benefits here. Which option is faster? safer? or is preference really just driven by which apps I already have on my phone?

Choose Your Rewards with Chase

Product Education, Promotion

chase-rewards.png

Who: Chase Sapphire shows its Reserve credit card holders how to redeem their points with vendor gift cards.
What’s Working: Rewards “calculator” design with a rotating gift card image (this still captured in transition) and personalized points balance auto-populated.
What’s Not: The gift card value + gift card quantity toggles side by side complicate the calculator. As a window shopper, I’d also argue that the “See All Gift Cards” CTA could be more prominent.