Who: theSkimm, a daily subscription media company that delivers the news in digestible snippets and highlights to your inbox, making it “easier to live smarter”, per their logo.
What’s Working: Straightforward, instructional email in a fun, personal way.
What’s Not: Copy is completely on brand, but personally, I could’ve used less fluffy copy in the intro.
Who: The Local, a content rich site focused on delivering European news to North American audiences, slips up and send a French campaign to an Italian subscriber
What’s Working: Straightforward copy that recognized the issue, acknowledged it head on, presented a solution (settings update) and then pivoted seamlessly to intro the breadth and variety of all their content.
What’s Not: Plain text design that is hyped up on hyperlinks.