Who: Venmo and Paypal: aka the millennial and Gen X social payments platforms, respectively
What’s Working: With the subject line “2 ways to cash your government stimulus checks for no fees”, the benefit is timely (everyone is anxious for their stimulus $$) and super clear. Colorful creative with snappy directions and bolded UI instructions make it easy to skim.
What’s Not: It’s a great how-to email, but would have loved to see clear user benefits here. Which option is faster? safer? or is preference really just driven by which apps I already have on my phone?
Phyllis Fang 