E-commerce | CRM | Email Marketing
Who: The Ace Hotel spices up what otherwise would be an ordinary weekend sale with a visually engaging and random facts. Everything about the content–the copy, look & feel, is in line with their brand and speaks undeniably to their audience.
What’s Working: Straightforward, on brand email.
What’s Not: Takes a second to realize what their sale offer actually is… could have possibly done this play on “25” instead of “72”.
Who: Anyone remember The Limited? This womenswear brand used to be a mainstay at the mall. It’s recently closed all its brick & mortar stores, though it’s still fighting for it’s place in e-commerce.
What’s Working: Clever “subliminal” messaging nicely splices up the many many deals they are promoting.
What’s Not: The aesthetic is in line with the brand… but how am I supposed to be tempted to shop without any merchandise imagery?
Who: Bonobos, an e-commerce (mostly) menswear start-up founded in NYC and recently acquired by Walmart.
What’s Working: Customer preference data in a natural, frictionless method, built directly in email.
What’s Not: Would’ve been great to see a size guide or some kind of reference guide alongside the size picker, especially given their “Perfect Fit Starts Here” tagline.
Who: Kate Spade New York, American handbag and fashion brand, founded on an intentional misname actually. Kate Brosnahan and Andy Spade were business partners but not yet married when they founded the company. Their story is a great one to check out on How I Built This but anyways…. back to email.
What’s Working: The iMessage design and emoji use are relevant & show they know their customers.
What’s Not: The bottom CTA banner, while necessary, feels a bit disjointed from the main design.
Phyllis Fang 