Who: The Ace Hotel spices up what otherwise would be an ordinary weekend sale with a visually engaging and random facts. Everything about the content–the copy, look & feel, is in line with their brand and speaks undeniably to their audience.
What’s Working: Straightforward, on brand email.
What’s Not: Takes a second to realize what their sale offer actually is… could have possibly done this play on “25” instead of “72”.
Phyllis Fang 